About Our Founder
Amanda Yap, IMBA, MSF, CPC
Amanda Yap is the founder of Astryd Unlimited, a private growth and mindset advisory dedicated to clarity, confidence, and intentional living.
Her work focuses on helping individuals understand how their beliefs, self-concept, and patterns of thinking shape the way they make decisions and move through life.
She guides clients in examining how they interpret situations, set standards, and take action—refining these internal processes to create more precise, intentional outcomes.
With a background in psychology, leadership, and business strategy (MBA & MSF), Amanda brings a structured, analytical approach to personal growth. She is also a Certified Professional Coach (CPC), grounding her work in established coaching frameworks and ethical practice.
In addition to her work through Astryd Unlimited, she serves as a strategic advisor and business partner, with experience supporting decision-making, growth, and long-term planning across professional environments.
This dual perspective allows her to bridge internal awareness with real-world execution.
She understands not only how individuals think—but how those patterns translate into behavior, communication, and results.
Through structured reflection and focused coaching, Amanda supports clients in:
Identifying belief patterns that influence decisions
Understanding and refining their self-concept
Strengthening self-trust and decision-making
Improving communication and boundaries
Aligning actions with long-term standards and direction
Astryd Unlimited is built on the understanding that how you think shapes how you move.
How you see yourself informs what you choose.
What you choose determines what you build.
Amanda’s work is designed to help individuals develop a clearer understanding of themselves, operate with confidence, and move through life with intention and precision.